A recent innovation by JPD is the counter-top glorifier, a fresh, simple and cost effective way to enhance the presentation of your product.

Due to significant growth, Melbourne based Architect HATZ (formerly WSH) engaged JPD for a new brand identity. Delivering high-end contemporary architectural design solutions, it was important the logo had a clean, sharp and ultra-modern look and feel to reflect the culture, work and values of the business.

HATZ Architects was recently awarded the emerging designer of the year in the 2009 IDEA awards and represented Australia in the 2010 Venice Architecture Biennale. HATZ is a design practice the utilizes cutting-edge digital techniques to create memorable and unique solutions for their clients. Staff from the studio teach and lecture at local and international universities as a way of maintaining their freshness and to help advance the industry. Their spectrum of work ranges from social housing to luxury residential and small commercial fitouts to grand urban design layouts for entire cities.

JPD were commissioned to create the key visual and point of sale pieces for GSK's Sensodyne Iso-Active launch. GSK's focus was to expand this Sensodyne product into the beauty market – and what better vehicle for delivering this than in Priceline beauty stores across Australia.

Leading the design with the Whitening variant in the Iso-Acitve range, beautiful, fresh graphics were teamed with a female model image to instantly connect with the consumer and relay the beauty message. With a strong background in marketing for the beauty industry, JPD were the agency of choice for very creative and cut-through execution.

Favourite furniture client, Keeki Gallery asked JPD to "be creative" with an impressive and innovative promotion to draw attention and increase foot-traffic in launching their new concept store at the Chadstone Lifestyle Precinct. The result? A larger than life interactive scratch & win promotion with a twist.

The 2m x 1m banner was suspended in the window of the store and when a customer spent $500 or more, they scratched off a circle for their instant prize. Prizes included iPods, spa vouchers, Bose entertainment systems and magazine subscriptions. A first of it's kind, JPD developed the promotion from concept right through to prize fulfillment.

After having created a new look brand and associated collateral for BP's Frozen Coke Beverage (FCB) FreeziE, JPD rolled out one of the biggest campaigns to 180 BP locations.

JPD's involvement in the campaign encompassed the rebrand and associated collateral and managed production, logistics and installation over a three–month national rollout, collaborating closely with BP and Coca-Cola Amitil. The key objective was to make patrons aware of the FreeziE Product (powered by Coca-Cola). With bright, bold artwork and the use of large product placement this permanent campaign is sure to drive sales of FreeziE skyward.

To complete the rebrand of Carlisle Homes, the website was by far one of the most important elements. The new site is more inspiring, has improved usability and easy site navigation. The feature-rich site harnesses the power of interactivity, movement and action with 360° panoramic views of rooms, video footage of Carlisle's standard inclusions, SPECTRA selection centre. and an interactive display home map. The site is well-equipped with all the features to inspire the customer's journey in their path to purchase.

Link : www.carlislehomes.com.au

We're consistently inspired by new and innovative technologies that enhance our lifestyles. Our favourites this month are the Nokia Pen that records what you write, the new Mac curved monitor, detachable touchscreen mobiles and the very funky foldable screens.

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